I'm Sean Jaques. Writer / Creative Director / Producer. I make campaigns built around personalities: comedians, fighters, MVPs, magical unicorns, and one six-inch rapper.

The work here was made with a ridiculously talented team, where I've had a hand in 1,500+ projects for 100+ clients. Last year it picked up 14 honors at the American Advertising Awards, including Best of Show, plus coverage in AdAge and TMZ, which I'm told cancel each other out. Lately I've been rebuilding how the work gets made: writing the AI production systems that let a small team ship at volume without the output going generic.